Built on customer understanding, designed for your team, and ready to grow with your business.
Work with me
Process
context
Understanding before designing
We start by mapping who's buying, why, and what they need. This might be deep research for a full build or focused analysis for optimisation work, but the foundation is always customer insight and business value.
Conversion
Where insights become design
Every colour, layout, piece of copy, and trust signal is shaped by what we learned about your customers. Design decisions grounded in how people actually think and buy.
control
Built for you to own & scale
Systems that mirror Shopify's architecture so your team can grow, adapt, and manage content independently. You get the tools to keep optimising over time.
about
A decade of learning about how it all connects
For the last five years I've led design at blubolt and Swanky, both Shopify Premier/Platinum Partners. Before that web, brand, social, and print, which means I'm used to thinking about content, customer journeys, and how everything fits together.
Every project starts with understanding your customers. Who they are, what they need, and what's shaping their decisions. Sometimes that's deep research, sometimes it's a focused hour or two, but the foundation is always there.
Honesty is a big part of how I work too. If something feels off, we'll talk about it. If there's a simpler approach, I'll suggest it. The goal is to build something your customers connect with, that your team can own and grow over time.
Work with me
Let's get the conversation started.
I work with a small number of brands at a time so I can give each project the attention it needs. Whether you're planning a full redesign or looking to improve what you've got, a quick call is the easiest way to see if we're a good fit.
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